Published on:

7th Jul 2020

Bonus episode: KitKat shop bets on experience-driven retail - with Chris O'Donnell, Nestle

In this bonus episode of JLL's Perspectives Podcast Nestle's general manager of confectionery, Chris O'Donnell, explains how, after Coronavirus lockdowns, shoppers are hungry for immersive retail experiences, prompting the sweets brand to commit to its new store opening in Sydney's MidCity. The KitKat chocolatory allows consumers to design and make their own KitKat, and allows Nestle to get direct feedback from its customers, informing its overall retail strategy.

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About the Podcast

JLL Perspectives
Trends and Insights in the commercial real estate sector, including tech, cities, the workplace and investment trends.
JLL’s commercial real estate experts, together with industry leaders, provide a snapshot into the latest developments in the real estate sector impacting our cities, our workplaces, and the broader built environment.

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